By On Sep 11, 2019 Templates
Before you start your actual work, defining a creative brief is an inevitable step. It represents a clear picture about the wishes and goals of your clients. Not only does it define the goals they want to achieve, it also predicts budgets and crafts messages you want to convey. It gives you an overview of what you are aiming to accomplish during your project, and you can keep using it further down the line. Among other things, a creative brief contains the clients Unique Selling Point (USP), which summarizes the qualities that separate your clients from their peers. These strengths and weaknesses are important to figure out-because you always need to take your clients competitors into consideration. To fully understand your clients, it is not only helpful to screen the clients themselves, but also their backgrounds and surroundings. Eventually, a creative brief contains a whole analysis of your clients-categorized into their backgrounds, the qualities that make them stand out, their objectives, and their target audiences. It is an overall breakdown of the major characteristics and properties that matter most to your project.
If you do not get paid by the due date and invoices remain unpaid for more than 30 days then you have the legal right to charge interest on the money for Late Payment. Make sure you address any late payment concerns early, because they can often signal that the client is having cash flow problems, which could lead to non-payment, which is far more expensive to you than just being paid late! It is important to follow the correct late payment process if invoices have not been paid. Do not simply down tools and march off the client site demanding payment. This could result in the client claiming a breach of contract. The first step is to speak to the client, before then following up with more formal and legal action. This will involve a formal warning, Letter Before Action, debt collection agency, and finally litigation via the courts.
If you are using a limited company as your payment structure you will need to send invoices to your clients for the services you have provided, normally on a monthly basis, and sometimes weekly. This guide explains exactly how to prepare an invoice with an example, together with links to our free and fully editable invoice templates in both Microsoft Word and Microsoft Excel format. Once you have then sent the invoice you will then have to wait normally up to 30 days to get paid. And if you do not get paid then you will need to chase payment. If the client or agency refuses to pay then you have to follow the correct late invoice payment process to collect your debts and the money owed to you.
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